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  • Our Services
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  • Our Team
  • Why Innovative?
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June Employee Spotlight: Brittany Caldwell

What’s your role and how long have you been at Innovative? I’m an editorial assistant, and I started my role in late June 2025 after transitioning from local journalism. It’s…
  • Behind the Scenes

The Science Behind Keeping a Notebook for Editorial Planning

Think about the last time you picked up a pen or a pencil and jotted down a note on a physical piece of paper. In the world of portable computers,…
  • Professional Development

Innovative Publishing Supports Industry Partners at 2026 M-PACT Fuel & Convenience Tradeshow

Our team loves supporting our association partners and meeting the companies that make their work possible. Because of that, Innovative Publishing wouldn’t miss the 2026 M-PACT Fuel and Convenience Tradeshow…
  • Behind the Scenes

September Employee Spotlight: Jessica Sears

What’s your role and how long have you been at Innovative? I’m the senior writer and content coordinator, and I’ve been at Innovative for 4.5 years. I originally started as…
  • Uncategorized

Artificial Intelligence vs. Authentic Intelligence: Generative AI and Your Content Strategy

In May, several newspapers including the Chicago Sun-Times and the Philadelphia Inquirer published a syndicated summer reading list called “Heat Index: Your Guide to the Best of Summer” including upcoming…
  • Client Resources

August Employee Spotlight: Sommer Torabi

What’s your role and how long have you been at Innovative? I am a designer and have been at Innovative for a little over four months. What’s your favorite memory…
  • Uncategorized

How to Use SEO to Build a Digital Strategy

Search Engine Optimization (or SEO) is often used in digital marketing. It’s a way for content to be easily discoverable on popular search engines, like Google, and drive traffic to…
  • Client Resources

July Employee Spotlight: Jim Honeycutt

What’s your role and how long have you been at Innovative? My role is business development, and I have been with Innovative for a whole decade. My job is like…
  • Behind the Scenes

June Employee Spotlight: Drew Clark

What’s your role and how long have you been at Innovative? I’m the senior editor, and I have been at Innovative for more than five years. What’s your favorite memory…
  • Behind the Scenes

Best Practices for Gathering Content

Working on a project can be a fun and deeply rewarding experience — and seeing the finished product arrive in the mailbox is the icing on the cake. But what…
  • Client Resources
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