Utilizing Innovative’s Graphic Team Can Bring Your Advertisement to Life Your company has just secured placement to advertise in an association magazine. You’re thrilled at the thought of getting exposure…
What is a high-resolution image and what does it mean for your publication or advertisement? A couple of weeks ago, we delved into the printing process. This week, image resolution…
Although your ad may look great on screen, the files required for print are very different from those suitable for digital publication. To better understand the reasoning behind those requirements,…
You love your magazine. You’re so proud of the work you’ve put into developing a publication packed with informative articles for members, calls to action and graphics created by award-winning…
Your publication’s digital edition is more than a replica of the print version; it’s another opportunity to connect with your members and evolve your content beyond the space limitations of…
It’s time again to build another amazing magazine to send out to your members. In this issue, you’ve got some legislative updates, a member profile, a celebratory awards spread and…
For every productivity challenge, there are hundreds if not thousands of digital solutions. Wading through all of them can get so overwhelming that you end up sticking to your trusty…
As the president or executive director of an association, your agenda might be packed with Board meetings and conferences, and the minutiae of running a successful organization. Yet one email…
You open your email and see a subject line that has the potential to fill you with dread, excitement, apprehension or all of the above: “Interview Request.” This is usually…
Have you ever heard the expression “A camel is a horse designed by a committee”? It evokes the challenges of getting every team member on the same page and creating…