What are the requirements for our advertisement?

  1. All artwork should be saved as an Adobe InDesign, Illustrator, Photoshop or PDF file.
  2. Please embed or include all fonts and graphics.
  3. Graphics should visually appear high-resolution and have a minimum 300 DPI (dots per inch).
    NOTE: We cannot increase the quality of the image if the original is blurry, grainy or too small — graphics pulled from websites are generally too small to use.
  4. All colors should be created as CMYK process colors.
  5. Full-page ads must include a .125 inch bleed around the entire page and important content should be at least .5 inches away from the trim.

If you’re ready to send us your ad, you can email it to us at graphics@innovativepublishing.com. Please upload files over 5 MB to our secure site.

How do I upload our files?

Please make sure you compress your files (compression instructions below) or create a high-resolution PDF to reduce the risk of your file becoming corrupted.

Fill out the short “Upload Your Files” form at left. A dialogue box will appear at the top of the box if your upload is successful, along with an automated confirmation email.

If you have any questions regarding ad uploads, contact our ad traffic coordinators: Dawn Koontz | dawn@innovativepublishing.com. Hayley Maciel | hayley@innovativepublishing.com

If you have any questions regarding magazine material uploads, contact vice president of publishing services: Shannon Patterson | shannon@innovativepublishing.com

How do I compress files?

  1. Locate the file or files you want to compress
    (on your desktop, in a folder, etc.).
  2. Select the file or files, right-click on the icon and click on “Compress Items” (Mac) or “Send to Compressed (zipped) folder” (PC).
  3. Rename the new compressed folder ending in “.zip,” and the file is now ready for uploading.

Are general-interest articles available?

If you are a current Innovative client and would like to discuss what general-interest articles would be best for your publication, let your editor know. We’ll help you curate content for your readers.

What should the file specs be for my photos?

The bigger the better! Photos should be able to run at 5”x3” at 300 dpi (dots per inch). Headshots should be able to run at 1”x2” at 300 dpi. For the cover, images should be able to bleed off the page, at 8.375”x10.875” with .5” margins and .125” bleeds, also at 300 dpi.

If you need some inspiration, we have useful articles on our blog about what photos readers find most engaging.

How do I know if I have enough content for my publication?

The general rule of thumb is that 1.5 pages in Word (12 pt. Times New Roman, single-spaced) equals a page in publication. Put another way, 500-800 words require at least a page. Your editor can give you specifics about your publication.

How should I send you my content?

You can send your documents to your editor via email, Dropbox, our upload form, or another file sharing system. New to Dropbox? Our blog has a handy primer.

How should I send my edits?

Whichever way works for you! We think it’s helpful to annotate a PDF, mark up a printout, or type a checklist at edits. Your editor and designer are just a call away if you have questions or want to brainstorm.