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  • Why Innovative?
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Best Practices for Gathering Content

Working on a project can be a fun and deeply rewarding experience — and seeing the finished product arrive in the mailbox is the icing on the cake. But what…
  • Client Resources

May Employee Spotlight: Rachel Pimentel

What’s your role and how long have you been at Innovative? Sales consultant, and I am starting my fifth year this May. What’s your favorite memory from Innovative? Running a…
  • Behind the Scenes

April Employee Spotlight: Emily Gist

What’s your role and how long have you been at Innovative? I’m an Editorial Project Coordinator, meaning I shepherd editorial content through the production process for associations and organizations (from…
  • Behind the Scenes

March Employee Spotlight: Jamie Hampton

What’s your role and how long have you been at Innovative? I am in ad support, and I just celebrated my one-year anniversary at Innovative at the beginning of March.…
  • Behind the Scenes

Easy Strategies for Marketing Your Digital Publication to Your Members

Are you getting the most out of the digital edition of your publication, using all of its features to their full potential? That’s fantastic! Now it’s time to make sure…
  • Client Resources

February Member Spotlight: Vallen Glover

What’s your role and how long have you been at Innovative? I’ve been an editorial project coordinator with Innovative for just over three years. What’s your favorite memory from Innovative?…
  • Behind the Scenes

Directory Best Practices: Diminishing the Stress and Keeping Organized

Putting together a directory can be a herculean feat. It requires organized datasets, attention to detail and time-consuming reviews. Whether it’s your first directory or your 10th, compiling directory information…
  • Client Resources

No Time Like the Present to Make History

How to Archive Your Association’s Memories Now to Celebrate Them Later If you were asked to go into your archives right now to gather materials for an anniversary issue or…
  • Client Resources

January 2025 Employee Spotlight: Bailey Feick

What’s your role and how long have you been at Innovative? I’ve been here for 3.5 years as a graphic designer. Last year, social media coordinator was added to my…
  • Behind the Scenes

What’s on the Horizon for Publishing in 2025?

A new year signals goal setting, getting organized and looking into new industry trends. It’s also the perfect time to reflect on your publications to see what’s going well and…
  • Client Resources
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