In May, several newspapers including the Chicago Sun-Times and the Philadelphia Inquirer published a syndicated summer reading list called “Heat Index: Your Guide to the Best of Summer” including upcoming…
Search Engine Optimization (or SEO) is often used in digital marketing. It’s a way for content to be easily discoverable on popular search engines, like Google, and drive traffic to…
Working on a project can be a fun and deeply rewarding experience — and seeing the finished product arrive in the mailbox is the icing on the cake. But what…
Are you getting the most out of the digital edition of your publication, using all of its features to their full potential? That’s fantastic! Now it’s time to make sure…
Putting together a directory can be a herculean feat. It requires organized datasets, attention to detail and time-consuming reviews. Whether it’s your first directory or your 10th, compiling directory information…
How to Archive Your Association’s Memories Now to Celebrate Them Later If you were asked to go into your archives right now to gather materials for an anniversary issue or…
A new year signals goal setting, getting organized and looking into new industry trends. It’s also the perfect time to reflect on your publications to see what’s going well and…
Your publication going to press is just the beginning: Your digital edition is full of features including exclusive advertising opportunities and article additions that you can get excited to share…
Reviewing a proof of your magazine is exciting, but it can feel daunting. Where do you even start? Ideally, you’ll get edits back to Innovative within a few days, but…
If you work with Innovative Publishing, you already have a beautiful, informative tool to communicate with your members via your publication. You have the visual component covered, so what about…