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Innovative Publishing Innovative Publishing
  • Our Services
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  • Our Team
  • Why Innovative?
  • For Clients
  • Blog
  • Pay Invoice

How to Use SEO to Build a Digital Strategy

Search Engine Optimization (or SEO) is often used in digital marketing. It’s a way for content to be easily discoverable on popular search engines, like Google, and drive traffic to…
  • Client Resources

July Employee Spotlight: Jim Honeycutt

What’s your role and how long have you been at Innovative? My role is business development, and I have been with Innovative for a whole decade. My job is like…
  • Behind the Scenes

June Employee Spotlight: Drew Clark

What’s your role and how long have you been at Innovative? I’m the senior editor, and I have been at Innovative for more than five years. What’s your favorite memory…
  • Behind the Scenes

Best Practices for Gathering Content

Working on a project can be a fun and deeply rewarding experience — and seeing the finished product arrive in the mailbox is the icing on the cake. But what…
  • Client Resources

May Employee Spotlight: Rachel Pimentel

What’s your role and how long have you been at Innovative? Sales consultant, and I am starting my fifth year this May. What’s your favorite memory from Innovative? Running a…
  • Behind the Scenes

April Employee Spotlight: Emily Gist

What’s your role and how long have you been at Innovative? I’m an Editorial Project Coordinator, meaning I shepherd editorial content through the production process for associations and organizations (from…
  • Behind the Scenes

March Employee Spotlight: Jamie Hampton

What’s your role and how long have you been at Innovative? I am in ad support, and I just celebrated my one-year anniversary at Innovative at the beginning of March.…
  • Behind the Scenes

Easy Strategies for Marketing Your Digital Publication to Your Members

Are you getting the most out of the digital edition of your publication, using all of its features to their full potential? That’s fantastic! Now it’s time to make sure…
  • Client Resources

February Member Spotlight: Vallen Glover

What’s your role and how long have you been at Innovative? I’ve been an editorial project coordinator with Innovative for just over three years. What’s your favorite memory from Innovative?…
  • Behind the Scenes

Directory Best Practices: Diminishing the Stress and Keeping Organized

Putting together a directory can be a herculean feat. It requires organized datasets, attention to detail and time-consuming reviews. Whether it’s your first directory or your 10th, compiling directory information…
  • Client Resources
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