Your publication’s digital edition is more than a replica of the print version; it’s another opportunity to connect with your members and evolve your content beyond the space limitations of print. With Innovative, clients get a digitally responsive version of their magazine with the potential to add even more value to their content. Even if the text and images remain exactly the same, a print layout and a digital presentation require different approaches. Here are a few ideas to best translate your print edition to a digital format: For an example of how some of the above ideas could look, click here. You’ll see animated GIFs placed throughout the article’s responsive view to better demonstrate the concepts mentioned. Compare this to the static, print layout version to see how the visual elements in each format can complement each other. Reach audiences beyond the mailing list Your digitally responsive magazine makes it easy for readers to share individual articles to social media, which can amplify your reach and encourage engagement with your members. It’s also a great idea to share magazine content on your association’s social media page. Did you write a profile of your newest board member or president? We … Continue reading How to Make the Most of your Digital Edition