Branding Press Release


Innovative Publishing Debuts New Logo and Brand Identity

New Image Symbolizes Company’s Commitment to the Future of Custom Publishing


LOUISVILLE, Kentucky — February 24, 2015 — Innovative Publishing, a publishing and design firm that provides custom publications and multimedia marketing solutions, has debuted its new company logo and modern corporate image. The clean design, sleek typography and cutting-edge imagery exemplify the attributes Innovative Publishing brings to the table for its clients, according to Aran Jackson, the company’s CEO.


“The logo works visually on a number of levels,” Jackson said. “It’s visible and legible at both small and large sizes and both with and without color, providing the most flexibility for the widest variety of publishing media. The use of cyan — one of the four main colors used in print publishing — represents the link between the print publishing world and the futuristic, modern aesthetic that digital publishing requires.”


Regarding the symbolism of the emblem itself, Jackson explained, “The ‘box’ symbol represents the boundaries of traditional publishing — where other companies keep themselves and their clients. And the single pixel, the origin point of everything in the digital age, is outside the boundaries — literally ‘outside the box’ — to symbolize our company’s commitment to imaginative, forward-thinking, cutting-edge solutions.”


For more information on Innovative Publishing, visit the company’s revamped website at


Innovative Publishing produces completely custom magazines and membership directories, as well as integrated association communications strategies. The company, headquartered in Louisville, Kentucky, provides solutions to clients in a number of industries, including parks and recreation, architecture, petroleum marketing and convenience stores, and much more. For more information about Innovative Publishing and its services, please contact Aran Jackson at 844.423.7272 or, or visit



Posted: February 24, 2015

Our New Identity


We’re excited and proud to share with you Innovative Publishing’s new logo and brand identity! This marks the next stage of our company’s growth as we continue to deliver the best custom publications and multimedia solutions for our clients.


Our logo illustrates our dedication to thinking beyond the box — stretching our limits in our commitment to imaginative, cutting-edge solutions. The clean, modern design evokes the kind of aesthetic we bring to our clients in designing their communications and marketing pieces.


We hope you like our revamped website!



Posted: February 23, 2015

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